THE KEPT 10

10% OF DAILY NET PROFITS. GIVEN WITH PURPOSE.



Kept Thread Co. was built to create impact beyond the apparel. At the end of each day, we calculate that day’s net profit and donate 10% of that amount through The Kept 10 to charitable organizations making a meaningful difference.

FEATURED ORGANIZATION

SUSAN G. KOMEN

In recognition of Breast Cancer Awareness Month, Kept Thread Co. has selected Susan G. Komen as the planned recipient of our Kept 10 donation.

Komen supports breast cancer research, patient care and advocacy. At the close of each day, we calculate the day's net profit and plan to donate 10% of that amount through The Kept 10.

HOW THE KEPT 10 WORKS

  • 01 — YOU SHOP

    Shop Kept Thread Co. apparel as you normally would. Your purchase helps grow a brand built to give with purpose.

  • 02 — WE CALCULATE

    At the end of each day, we calculate that day’s net profit.

  • 03 — WE GIVE 10%

    We donate 10% of that daily net profit to the featured charitable organization, and verified giving is reflected in our public donation tracker.

WHY WE GIVE

The Kept 10 is rooted in a simple belief: what we build should create good beyond ourselves. Giving isn’t an occasional campaign—it’s built into how we operate.

By donating 10% of our daily net profits to organizations doing meaningful work, we want every thread to carry purpose beyond the person wearing it.

PURPOSE BEYOND THE THREAD.

OUR COMMITMENT TO TRANSPARENCY

The public Kept 10 tracker reflects funds that have actually been donated to our featured charitable organizations—not projected amounts.

After our daily net profit is calculated and the 10% donation is made, we’ll update the tracker to reflect verified giving. As Kept Thread Co. grows, we’ll continue sharing the organizations we support, the amounts given, and the impact created through The Kept 10.

SHOP WITH PURPOSE

Every purchase helps grow a brand committed to donating 10% of its daily net profits through The Kept 10.

SHOP THE COLLECTION